Grow products and expand market share by ensuring clear brand positioning and favorable physician perception which lead to preferred treatment. Manage core providers and products to ensure strong brand equity and performance.
Develop, drive and execute the marketing initiatives
Contribute to country/regional brand growth strategy including strategic planning, brand planning, life cycle management, and portfolio planning
Deliver the financial numbers including product sales, marketing budget and key metrics
Mobilize and optimize resources to support the growth of potential market
Implement key initiatives in professional marketing, consumer marketing, and practice marketing
Develop local implementation plan for growth strategy and the annual operational plan in alignment with country plan
Identify market opportunities and insights by market research and provide input to the regional and country team
Lead impactful new product launches by orchestrating all marketing functions.
Communicate brand differentiation and drive conversion by consumer campaigns in alignment with global/regional consumer communication strategy and key initiatives
Manage web/social media activities
Guard strong brand equity by necessary measures and campaign
Localize PR initiatives and manage press, journalists, and social opinion leaders
Manage local agencies and consumer communities and adapt best industry practice
Monitor competitors activities and propose counter-measures
Actively visit customers and build strong network with KOLs and industry partners
Provide support to audit processes and quality management system as required
BA degree, medical or healthcare major and MBA is plus
Proven track record with more than 8 years of product management and/or strategic marketing career from healthcare industry, like Pharmaceutical or Medical device. Dental is plus.
Good spoken and written communication skill with English.
Skillful at producing documents with MS office programs
Strategic planning and brand management
Team contributor who cultivates collaborative work environment
Innovative yet practical
Fast learner (clinical, regulation, etc)
Tagged as: Manager, Marketing
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