Main Purpose Of The Role
Responsible for the development and execution of a business plan for Takeda’s RD products in specific area of coverage, including annual sales targets and marketing strategies and tactics
Active support in patient Finding activities.
Cooperate with First Line Manager in the development of Takeda RD business in Italy
Responsible for the sales and marketing of the product portfolio in Italy including:
Achieving annual sales targets for Takeda RD products
Increasing product market share
Promoting Takeda HRD products in a way which optimizes the number of patients treated with Takeda RD products
The successful launch of new products
Identifying and contacting doctors and centres where patients are diagnosed and treated
Raising the awareness and knowledge amongst healthcare professionals of the disease areas or conditions to be treated by our drugs. This includes doctors with different specialities, hospital pharmacists, hospital directors, and diagnostic centres
Contacting & identifying appropriate patient associations and developing systems of communication & support
Working with representatives of funding bodies and others involved to ensure availability of funding for treatment
Developing and maintaining excellent relationships with Opinion Leaders
Managing activities relating to the distribution and dispensing of Takeda RD products
Maintain up-to-date skills and knowledge (scientific, medical, selling & marketing)
Support Patient finding activities increasing the knowledge of the diseases
Organized Meet the expert meetings and Hospital Meetings
Organising and/or participating in appropriate local, national conferences and international conferences
Education & Experience Requirements
Graduate Qualification in Life Sciences or an associated area.
Ideally experience in a “niche market”
Higher level degree / MBA
Key Skills and Competencies
Fluent in Italian
Minimum basic level of competency in Word, Excel and PowerPoint .
Personal selling skills.
Business planning skills
Account plan capability
Strong negotiation and presentation skills
Analytical and challenging mind
Prepares selling and support action plans for the area of coverage.
Determines best use of promotional resources allocated for territory level expenditure
Regularly consults and is fully accountable to First Line Manager
Personally promotes assigned products to hospital doctors and pharmacists in his/her area of competence.
Maintains appropriate contact with KOLs
Driver’s license is essential.
Regularly required to travel throughout Italy as requested
Travel to Switzerland or other global locations for internal Takeda meetings as and when requested
Travel to global locations to support activities at international scientific meetings.
Tagged as: Sr Account Lead - Central Italy
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